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Ionic Permanent Hair Straightening. Eliminate Frizz & Curly Hair - Ionic Permanent Hair Straightening Reviews
The Independent on Sunday By Penny Conlin:
Body Straight Up
Big Hair may be back in the fashion pages but if you still yearn for Rachel-smooth
locks, Ionic Hair Retexturising (IHR) is the latest weapon in the battle against
frizz. Developed in Japan, it's a gentler way of chemically straightening hair,
producing a longer lasting sheen on more hair types even if colour-treated.
Based on ionizing techniques, which claim to lock moisture into the hair shaft,
the process includes extra stages aimed at protecting the hair. OK, it takes a
mind and rear numbing five hours in the salon chair but it means you can ditch
your time consuming styling regime at home for a quick blow-dry. And your hair
will stay relatively frizz-free even on the rainiest day.
Article by Emma from Urban Junkies:
Now, I know that having naturally curly, red hair does have some advantages.
As a kid, I always got to play Annie. And there's something about an awkward,
be-speckled, curly-haired ginger child that really brings out the best in adults.
Even now, friends can find me in a crowd. Heads turn when I walk into room, so
much so that one ex thought I possibly had irresistible levels of pheromones.
If only. Just a big curly red light above my head.
Hair like mine attracts a lot of artistic (read: unbalanced) men who think you
are automatically passionate and fiery. I am, I guess. But maybe that's because
it's expected of me. Maybe, deep down, I'm subdued. Quiet. Reserved, even.
Supposedly, in the workplace, curly-haired women are seen as erratic and disorganised
(check and check) and men, I think, overall, like straight hair better - it's
easier on the eye. Maybe I'd be prettier if I was plainer.
So, this week, I booked an appointment with Colour Nation in Covent Garden. I'm
going to have straight, silky hair, shiny as a slick, wet seal. Maybe even dye
it mouse brown. At the initial consultation, Maya, the technician wrapped a long
curl around her finger. "It's nice," she said. "You SURE you want
to do this?"
But my mind was made up. So, a few days later, I settled in her chair for the
four-hour appointment. Maya - who has the patience of Job - carefully applied
relaxer, then ironed my hair, then applied neutraliser to fix it. When it was
done, she blew it straight again, explaining that she had to trim off the ends
as they were dead.
This sentence usually causes me untold panic. All through my adolescence, I listened
to hairdressers, and ended up leaving the salon looking like either Ronald McDonald,
Reba McEntire or with an auburn version of Whitney Houston's triangle-shaped barnet
in the 80s.
But I was lulled by all the attention and said yes. When I saw all the hair on
the floor I had a proper panic and yelped at poor Maya to stop. I'd lost three
valuable inches. I'm like Samson with my hair: less hair, less power. I was ordered
not to wash it for three days or touch it for two weeks.
Of course, seconds out the door, I can't stop touching it, running my hands through
it, changing the part, admiring myself in each new window. A friend I've known
since the age of ten walked right past me, not recognising me.
Even now, I can't stop playing with it and panicing that I've done the wrong
thing. Never again will a boy quote Yeats, "looped in the loops of her hair",
while running his hands through my locks.
I imagine it's a bit like plastic surgery - you think it's going to make the most
remarkable drastic difference, that final step to take you to supermodel beauty.
But I just look like me ... with straight hair.
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