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Ionic Permanent Hair Straightening Reviews
Here are three reviews of the Ionic Permanent Hair Straightening Treatment:-
a review of the treatment by Mirror correspondent Sally Janes:
WHEN I was asked to try a brand new straightening treatment, I
jumped at the chance. No more serum, blow dryers or straightening
irons for me.
The new Japanese treatment offers permanent straight, well-conditioned hair which
doesn't fizz up every time it rains. It seems strange that the Japanese would
need to straighten their hair, but Ionic Hair
Retexturising has caught on because it tames their thick coarse
hair, leaving it fine and glossy.
 The
treatment has just been introduced in the West and celebs - including
Jennifer Aniston and Samantha Mumba - are big fans.
It's been so popular, staff at a hair salon in London do up to 40 treatments
a week. It's suitable for European naturally wavy, curly, frizzy or dehydrated
hair, and even permed looks. It can be done on Afro-Caribbean hair although it
tends to grow out faster.
What separates this straightening treatment from others is that the process actually
locks moisture in rather than leaving hair dry and brittle. It does this by breaking
down clusters of water molecules to allow individual molecules to penetrate the
hair shaft. This means it will be in better condition than before, helping make
it smooth and sleek.
The hair remains straight, until it grows out four to six months later.
After the treatment, my hair looked smooth and salon-styled. But it itched and
smelt of chemicals. I wasn't allowed to wash it for two days and it was only then
that I was finally convinced that this treatment is fabulous.
I felt wary the first time I washed it. Not bothering with
my usual serums and styling products, I simply gave it a quick blast with the
hair dryer. I was convinced it would go back to the usual wavy mop. So when it
dried looking as though I'd just stepped out of the salon I could hardly believe
it. It had only taken 10 minutes.
Over the next two weeks, my hair looked better and better
as it got more body and felt softer and glossier.
I haven't had a bad hair day for weeks. When I wake up it looks
exactly the same as when I went to bed, not a hair out of place.
Gone are the straightening irons, paddle brush, clips and serum. Now I can just
wash and go.
Why the treatment takes four hours..
5 minutes
Technician Jake Fugler began my treatment by applying a protection spray. This
helps preserve my hair colour as I've had it dyed. The treatment can be used on
semi-permanent coloured hair. Although it can lift the colour slightly.
15 minutes
He then covered my hair with a nasty smelling chemical paste, Ionic Formula number
one which allows water to penetrate into the core of the hair. It also opens the
cuticles ready for the straightening irons to do their work.
30 minutes
The formula is left to work. My head was covered in a big plastic bag which puffs
up to keep the warm air in.
25 minutes
Jake rinses and blow dries my hair.
100 minutes
Next he divided my hair into tiny half a centimetre thick sections. Each one is
painstakingly straightened five times with ceramic straightening tongs. It takes
an hour and a half. The combination of the chemicals and the tongs re-educates
the hair strands from wavy to straight. I had to hold my ears back and I'm a bit
worried he'll slip up as these tongs are 180 degrees hot. The straightening takes
ages, over an hour and a half.
5 minutes
Afterwards Jake applies a neutralising gel. This formula is what makes the process
permanent and without it my hair would be wavy again.
30 minutes
It's left in for a further half an hour.
15 minutes
Next my hair is rinsed once again and a conditioning treatment is applied.
10 minutes
Jake then lightly finger dries my hair without using any products. It does look
perfectly straight and very stylish but I'm a bit alarmed as it feels flat against
my face. But within a few days it looked fab -natural and glossy..
Total minutes: 240 - that's four hours
The Independent on Sunday By Penny Conlin:
Body Straight Up
Big Hair may be back in the fashion pages but if you still yearn for Rachel-smooth
locks, Ionic Hair Retexturising (IHR) is the latest weapon in the battle against
frizz. Developed in Japan, it's a gentler way of chemically straightening hair,
producing a longer lasting sheen on more hair types even if colour-treated.
Based on ionizing techniques, which claim to lock moisture into the hair shaft,
the process includes extra stages aimed at protecting the hair. OK, it takes a
mind and rear numbing five hours in the salon chair but it means you can ditch
your time consuming styling regime at home for a quick blow-dry. And your hair
will stay relatively frizz-free even on the rainiest day.
Article by Emma from Urban Junkies:
Now, I know that having naturally curly, red hair does have some advantages.
As a kid, I always got to play Annie. And there's something about an awkward,
be-speckled, curly-haired ginger child that really brings out the best in adults.
Even now, friends can find me in a crowd. Heads turn when I walk into room, so
much so that one ex thought I possibly had irresistible levels of pheromones.
If only. Just a big curly red light above my head.
Hair like mine attracts a lot of artistic (read: unbalanced) men who think you
are automatically passionate and fiery. I am, I guess. But maybe that's because
it's expected of me. Maybe, deep down, I'm subdued. Quiet. Reserved, even.
Supposedly, in the workplace, curly-haired women are seen as erratic and disorganised
(check and check) and men, I think, overall, like straight hair better - it's
easier on the eye. Maybe I'd be prettier if I was plainer.
So, this week, I booked an appointment with Colour Nation in Covent Garden. I'm
going to have straight, silky hair, shiny as a slick, wet seal. Maybe even dye
it mouse brown. At the initial consultation, Maya, the technician wrapped a long
curl around her finger. "It's nice," she said. "You SURE you want
to do this?"
But my mind was made up. So, a few days later, I settled in her chair for the
four-hour appointment. Maya - who has the patience of Job - carefully applied
relaxer, then ironed my hair, then applied neutraliser to fix it. When it was
done, she blew it straight again, explaining that she had to trim off the ends
as they were dead.
This sentence usually causes me untold panic. All through my adolescence, I listened
to hairdressers, and ended up leaving the salon looking like either Ronald McDonald,
Reba McEntire or with an auburn version of Whitney Houston's triangle-shaped barnet
in the 80s.
But I was lulled by all the attention and said yes. When I saw all the hair on
the floor I had a proper panic and yelped at poor Maya to stop. I'd lost three
valuable inches. I'm like Samson with my hair: less hair, less power. I was ordered
not to wash it for three days or touch it for two weeks.
Of course, seconds out the door, I can't stop touching it, running my hands through
it, changing the part, admiring myself in each new window. A friend I've known
since the age of ten walked right past me, not recognising me.
Even now, I can't stop playing with it and panicing that I've done the wrong
thing. Never again will a boy quote Yeats, "looped in the loops of her hair",
while running his hands through my locks.
I imagine it's a bit like plastic surgery - you think it's going to make the most
remarkable drastic difference, that final step to take you to supermodel beauty.
But I just look like me ... with straight hair.
Please also read:-
ionic Hair Straightening
Ionic FAQ
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ionic Hair Straightening, Re-Texturising Treatment for Curly & Wavey Hair
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